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CASCO Strategies 2002-2004

2.3 Communication

2.3.1 Upgrading CASCO communication
CASCO recognizes that it has the responsibility to ensure that those for whom a common and consistent message is intended receive and understand it. While this has been a task of the chairman and secretary until now, because of the increased demand for participation at various events, there is a need for more people to be involved and a need for planning these activities in an efficient way. CASCO has established the CASCO Communication group to ensure full implementation of its intent to upgrade CASCO communications in accordance with the CASCO Communication plan to be prepared annually and kept up to date. As a pool of representation at various events, CASCO has established a system for the appointment of CASCO Communicators, who will represent CASCO and work on the basis of the Communication plan, for optimizing the use of its resources.

2.3.2 Organizing and participating in public workshops and training
CASCO will pursue its efforts to participate through its communicators in, and/or organize, public workshops and training related to conformity assessment matters, in collaboration with international organizations and associations, governmental and regional associations and DEVCO, in order to meet the needs of the global conformity assessment communities, and the customers for their services, in a timely and effective manner. These activities will be part of the plan of the Communication group.

2.3.3 Improving information delivery using IT tools
The CASCO will extend its use of the ISO Web site, to achieve timely information and value-adding communications to interested parties (national member bodies, regional and international organizations, etc.), in collaboration with other units of the ISO Central Secretariat. Other IT tools will be developed as appropriate.

A general presentation of CASCO activities will be prepared by the Communication group and updated periodically. The presentation will serve:

a) as a tool for the CASCO communicators

b) as a tool for CASCO members, translating it into their own languages, for presentation to their local markets.

2.4 Optimization

2.4.1 CASCO standardization framework
It is essential for CASCO to proceed with its work efficiently, having regard to limited resource availability. CASCO will pursue its efforts in this regard by developing annually and continually updating a CASCO standardization framework, which will focus on:

a) priority setting amongst the projects of CASCO work programme and upcoming new work items

b) grouping related projects under a limited number of working groups, and

c) coordinating working group meeting dates as far as possible, in an annual schedule.

2.4.2 Alignment within CASCO normative documents
CASCO will ensure that ISO/IEC normative documents on conformity assessment are adequately aligned to ensure that in principle common elements in their texts have equivalent contents (see Policy on conformity assessment terminology, Policy on the inclusion of reference to QMS and Policy on common elements in CASCO documents [4]). CASCO will identify common elements through its working group 23 and, in this regard, will consider the results of the joint working group CEN/CENELEC/TC 1 - ISO/CASCO, Investigation of the future structure of the conformity assessment standards and guides.

2.4.3 Optimizing the balance of stakeholder representation
National member bodies of CASCO have the primary responsibility to organize their national input in an efficient and timely manner, taking account of all relevant interests at their national level.

In cooperation with its national member bodies, CASCO will work to improve the balance of stakeholder representation in CASCO work (governments, consumers, industry and services, conformity assessment bodies) to encourage market involvement. For this purpose, project leaders will be encouraged to advise the CASCO Chairman, where there is a need, to invite CASCO members to nominate an additional expert(s) from a particular stakeholder group(s).

     

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